• GEOVANNY PERDOMO CHARRY Universidad de Antioquia UdeA
  • JOSÉ ENRIQUE ARIAS PÉREZ Universidad de Antioquia UdeA



El Análisis de los negocios o Business Analytics (BA), es una herramienta de apoyo a la toma de decisiones gerenciales, de incipiente penetración en el contexto empresarial colombiano, que se apoya fundamentalmente en los modelos de madurez procedentes de la ingeniería del software. El objetivo del artículo es desarrollar un modelo de servicio en BA para la gestión del talento humano y diagnosticar las capacidades de BA de esta área funcional en una gran empresa del sector energético en Medellín, Colombia. Metodológicamente, se articula el análisis documental con la recolección de información cualitativa. En cuanto a los resultados, el modelo desarrollado consta de cinco módulos, el primero, Caso de Negocio, se relaciona con el diagnóstico del proceso analítico, cuya realización permitió identificar dificultades en la integración de la información sobre talento humano de las empresas del grupo empresarial, lo cual impide madurar otras capacidades de BA asociadas al entendimiento y modelamiento de las acciones y resultados de esta área, así como la predicción de escenarios futuros.

PALABRAS CLAVES: Análisis de negocios (BA), Recursos y capacidades, Capacidades dinámicas, modelos de madurez, gestión del talento humano.



Business Analytics (BA) is a tool to support management decision making, unfortunately, its penetration is low in the Colombian business context and that is based mainly on maturity models from software engineering. The aim of this paper is to develop a service model on BA for human resources management (HRM) and diagnostic capabilities BA of this functional area in a big energy company in Medellin, Colombia. In this research were articulated the document analysis with the qualitative data collection. As a result, the developed model consists of five modules, the first Business Case, is related to the diagnosis of the analytical process in TH area, to showed some difficulties in integrating information from companies of business group, this represents a problem for developing other BA capabilities related to understanding and modeling the actions and results in this area, as well as predicting future scenarios. 

KEYWORDS: Business Analysis (BA), resources and capabilities, dynamic capabilities, maturity models, talent management.


Forma de citar: Perdomo Charry, G., & Arias Pérez, J.E. (2014). Modelo de servicio en business analytics orientado a la gestión del talento humano. En R, Llamosa Villalba (Ed.). Revista Gerencia Tecnológica Informática, 13(36), 61-73. ISSN 1657-8236.


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Cómo citar
PERDOMO CHARRY, GEOVANNY; ARIAS PÉREZ, JOSÉ ENRIQUE. MODELO DE SERVICIO EN BUSINESS ANALYTICS ORIENTADO A LA GESTIÓN DEL TALENTO HUMANO. Revista GTI, [S.l.], v. 13, n. 36, p. 61-73, ene. 2015. ISSN 2027-8330. Disponible en: <>. Fecha de acceso: 24 mar. 2018
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