Beyond National Borders: Images of Americanism as a Model of Life in the West. Brazil as a Case Study (1945-1964)
Marcos Alexandre de M. S. Arraes
Published 2017-10-05
Keywords
- Americas,
- North american culture,
- visualization
How to Cite
Copyright (c) 2017 Anuario de Historia Regional y de las Fronteras
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
This article tries to demonstrate how the globalization of a cultural model based on the American model occurred after 1945, understanding the construction of the West as a result of a dispute for hegemony within an specific historical context. In this context, the images gained prominence as a vehicle of contact between the subjects and the world around them, that is, as a mechanism for reading the real. The research was made from the analysis of images available in magazines of great circulation in Brazil with punctual comparisons with magazines of hemispheric circulation, such as Reader’s Digest. In this way, it was possible to trace the hegemonic imagery discourses present in the Brazilian press and available for reader’s subjectivation. It is concluded that the use of images contributed to the construction of a daily life model based on the Americanism so called Western, taking, for this, the Brazilian reality as a case study.
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References
Fontes primárias
Periódicos
Revista O Cruzeiro (Edições de 05/05/1962 e 27/10/1962)
Revista Manchete (Todas as edições de Maio, Junho e Julho de 1952 e a Edição de 21 de março de 1959).
Fontes Secundárias
Livros
Debord, Guy. A Sociedade do Espetáculo. Rio de Janeiro: Contraponto, 1997.
Fischer, David Hackett. Liberty and Freedom. A visual history of America’s Founding Ideas. Oxford University Press, 2005.
Glickman, Lawrence B (ed). Consumer society in American history: A Reader. Cornell University Press, 1999.
Grazia, Victoria de. Irresistible empire: America’s advance through 20th century Europe. Cambridge, Massachusetts: Harvard University Press, 2005.
Holloway, David e Beck, John. American Visual Cultures. London, New York: Continuum, 2005.
Roche, Daniel. História das Coisas Banais: o nascimento do consumo nas sociedades do século XVII ao XIX. Rio de Janeiro: Rocco, 2000.
Saunders, Frances Stonor. The Cultural Cold War: The CIA and the world of arts and letters. New York: The New Press, 2000.
Sturken, Marita e Cartwright, Lisa. The practices of looking. An introduction to Visual Culture. Oxford University Press, 2001.
Tota, Antônio Pedro. Imperialismo Sedutor: a americanização do Brasil na época da Segunda Guerra. São Paulo: Cia das Letras, 2000.
Capítulo de LivroCamargo Moraes, Anna Cristina. “A Liberdade é uma calça velha azul e desbotada”, em Publicidade, Cultura de Consumo e Comportamento Político no Brasil (1954-1964). São Paulo: Hucitec, 1998.