Articles
Transgressing CSR on the organizational value chain: How natural resource companies greenwash their processes
Orlando E. Contreras-Pacheco
Published 2020-06-13
Keywords
- greenwashing,
- CSR,
- value chain,
- process management,
- Colombia
How to Cite
Contreras-Pacheco, O. E. (2020). Transgressing CSR on the organizational value chain: How natural resource companies greenwash their processes. Revista UIS Ingenierías, 19(3), 215–226. https://doi.org/10.18273/revuin.v19n3-2020020
Copyright (c) 2020 Revista UIS Ingenierías
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Abstract
This work addresses the question of how companies belonging to the natural resource industry use to greenwash their processes. For this purpose, a multi-case approach with five different cases in the Colombian context is adopted. Through the data analysis, an exemplification of each value chain greenwashing transgression at the company level is provided. Besides highlighting a real-life problematic with several implications in a sensitive context, the contributions of this work are twofold. First, this work contributes to reinforcing the notion of greenwashing and related transgressions by clarifying a concrete way of identifying certain deceptive practices related to the organizational value chain under conditions. Second, this work promotes the transferability of the concepts used for elucidating the reality of the value chain greenwashing phenomenon at different levels and in various contexts.
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References
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[5] C. Blome, K. Foerstl, M. C. Schleper, “Antecedents of green supplier championing and greenwashing: An empirical study on leadership and ethical incentives,” J. Clean. Prod., vol. 152, pp. 339–350, 2017, doi: 10.1016/j.jclepro.2017.03.052
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[11] O. E. Contreras-Pacheco, “Evidencias de Decoupling en la Sostenibilidad Empresarial: Un Caso de Estudio en el Sector Minero Colombiano,” Innovar, vol. 28, no. 70, pp. 99–114, 2018, doi: 10.15446/innovar.v28n70.74451
[12] R. V. Aguilera, D. E. Rupp, C. A. Williams, J. Ganapathi, “Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations,” Academy of Management, vol. 32, no. 3., pp. 836–863, 2007, doi: 10.5465/amr.2007.25275678.
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[14] M. Öberseder, B. B. Schlegelmilch, V. Gruber, “‘Why Don’t Consumers Care About CSR?’: A Qualitative Study Exploring the Role of CSR in Consumption Decisions,” J. Bus. Ethics, vol. 104, no. 4, pp. 449–460, 2011, doi: 10.1007/s10551-011-0925-7
[15] K. De Roeck, F. Maon, “Building the Theoretical Puzzle of Employees’ Reactions to Corporate Social Responsibility: An Integrative Conceptual Framework and Research Agenda,” J. Bus. Ethics, pp. 1–17, Feb. 2016, doi: 10.1007/s10551-016-3081-2
[16] A. Siano, A. Vollero, F. Conte, S. Amabile, “‘More than words’: Expanding the taxonomy of greenwashing after the Volkswagen scandal,” J. Bus. Res., vol. 71, no. February, pp. 27–37, 2017, doi: 10.1016/j.jbusres.2016.11.002
[17] G. de Vries, B. W. Terwel, N. Ellemers, D. D. L. Daamen, “Sustainability or Profitability? How Communicated Motives for Environmental Policy Affect Public Perceptions of Corporate Greenwashing,” Corp. Soc. Responsib. Environ. Manag., vol. 22, no. 3, pp. 142–154, 2013, doi: 10.1002/csr.1327
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[19] P. Hoskin, “Why business needs to green the supply chain,” Univ. Auckl. Bus. Rev., vol. 13, pp. 16–18, 2011.
[20] A. Musa, A. Gunasekaran, Y. Yusuf, “Supply chain product visibility: Methods, systems and impacts,” Expert Syst. Appl., vol. 41, no. 1, pp. 176–194, 2014, doi: 10.1016/j.eswa.2013.07.020
[21] A. P. J. Mol, “Transparency and value chain sustainability,” J. Clean. Prod., vol. 107, pp. 154–161, 2015, doi: 10.1016/j.jclepro.2013.11.012
[22] W. Bagehot, “The Only Game in Town,” Financ. Anal. J., vol. March-Apri, pp. 12–22, 1971, doi: 10.2469/faj.v27.n2.12
[23] F. L. de Carvalho, A. E. Guimaraes Kalatzis, A. A. de Albuquerque, “The relationship between earnings quality and the probability of efficient investment decisions in Latin America,” Lat. Am. J. Manag. Sustain. Dev., vol. 1, no. 2/3, p. 229, 2014, doi: 10.1504/LAJMSD.2014.065481
[24] P. Rodrigo, I. J. Duran, D. Arenas, “Does it really pay to be good, everywhere? A first step to understand the corporate social and financial performance link in Latin American controversial industries,” Busines Ethics A Eur. Rev., vol. 25, no. 3, pp. 286–309, 2016, doi: 10.1111/beer.12119
[25] K. Bruno, The Greenpeace Book on Greenwash. Rio de Janeiro, Brazil: Greenpeace International, 1992.
[26] R. K. Yin, Case Study Research: Design and Methods. Thousand Oaks: SAGE Publications, Inc., 2014.
[27] B. R. Schneider, “Hierarchical Market Economies and Varieties of Capitalism in Latin America,” J. Lat. Am. Stud., vol. 41, no. 3, pp. 553–575, 2009, doi: 10.1017/S0022216X09990186
[28] S. Bunse, F. Colburn, “Chiquita in Colombia”, Acad. Rev. Latinoam. Adm., vol. 43, pp. 174–181, 2009.
[29] O. E. Contreras-Pacheco, C. Claasen, “Mired in Deception: Escalating an Environmental Disaster in Colombia,” J. Bus. Strategy, vol. 39, no. 2, pp. 39–46, 2018, doi: 10.1108/JBS-04-2017-0058
[30] J. E. Elías, “La masacre obrera de 1928 en la zona bananera del Magdalena-Colombia. Una historia inconclusa,” Andes, vol. 22, pp. 1–27, 2011.
[31] CEPAL, Panorama Social de América Latina. Santiago: United Nations, 2017.
[32] R. A. Butler, “The top 10 most biodiverse countries,” Mongabay News, 2016. [Online]. Available: https://news.mongabay.com/2016/05/top-10-biodiverse-countries/
[33] BanRep, “Boletin de Indicadores Económicos”, Bogotá, D.C., 2018.
[34] M. Joutsenvirta, E. Vaara, “Legitimacy Struggles and Political Corporate Social Responsibility in International Settings: A Comparative Discursive Analysis of a Contested Investment in Latin America,” Organ. Stud., vol. 36, no. 6, pp. 741–777, 2015, doi: 10.1177/0170840615571958
[35] Ecopetrol.com, “Sistema de Identidad Visual - Descripción y Atributos”, 2018. [Online]. Available: https://www.ecopetrol.com.co/especiales/Manual Web/sistema-descripcion.html.
[36] C. M. Uribe-Saldarriaga, “Mercadeo verde de una empresa dorada,” Estud. Gerenciales, vol. 30, pp. 95–100, 2014, doi: 10.1016/j.estger.2013.11.003
[37] Dinero.com, “Ecopetrol: Coyuntura Ambiental Opaca, Cifras Favorables (April 12, 2018)”, 2018. [Online]. Available: https://www.dinero.com/edicion-impresa/pais/articulo/accion-de-ecopetrol-y-sus-problemas-ambientales/257220
[38] Argos.co, “Grupo Argos y su filial Cementos Argos reconocidos como líderes globales en Sostenibilidad”, 2017. [Online]. Available: http://saladeprensa.argos.co/Public/News/Detail/249
[39] Argos, “Manual de Marca ARGOS”, Medellín, Colombia, 2011.
[40] Portafolio.co, “Consejo de Estado ratifica sanción a Argos por ‘cartel del cemento’ (August 13, 2018)”, 2020. [Online]. Available: https://www.portafolio.co/negocios/empresas/consejo-de-estado-ratifica-sancion-a-argos-por-cartel-del-cemento-520015.
[41] W. B. Macleod, “A theory of conscious parallelism,” Eur. Econ. Rev., vol. 27, no. 1, pp. 25–44, 1985, doi: 10.1016/0014-2921(85)90004-2
[42] J. Flórez, K. Gómez, “Análisis empírico de los efectos económicos de la colusión: lecciones para Colombia,” Ensayos Sobre Polit. Econ., vol. 35, no. 84, pp. 222–244, 2017, doi: 10.1016/j.espe.2017.11.001
[43] SIC, “Resolución SIC (Superintendencia de Industria y Comercio) Número 81391 de 2017”, Bogotá, D.C., 2017.
[44] Eltiempo.com, “Ratifican en Medio Oriente millonaria donación para el posconflicto (November 12, 2017)”, EL TIEMPO, 2017. [Online]. Available: http://www.eltiempo.com/politica/gobierno/santos-llega-a-emiratos-arabes-y-firma-apoyo-millonario-para-el-posconflicto-150276. [Accessed: 25-Feb-2018].
[45] Elcolombiano.com, “Proyecto minero en Santurbán sigue en marcha, dice el Minminas (November 13, 2017),” El Colombiano, 2017. [Online]. Available: https://www.elcolombiano.com/colombia/proyecto-minero-en-santurban-sigue-en-marcha-dice-el-minminas-HM7680180
[46] O. A. Pérez-Escobar et al., “Mining threatens Colombian ecosystems,” Science (80-. ), vol. 359, no. 6383, pp. 1475, 2018.
[47] Vanguardia.com, “Masiva participación en Marcha por el Agua de Santurbán en Bucaramanga (October 6, 2017)”, 2017. [Online]. Available: http://www.vanguardia.com/area-
metropolitana/bucaramanga/video-411837-masiva-participacion-en-marcha-por-el-agua-de-santurban-.
[48] Drummondltd.com, “Press Release: Drummond Restarts Port Operations with an Investment of US$360 Million in a Modern Direct Ship Loading System (March 31, 2014)”, 2014. [Online]. Available: http://www.drummondco.com/drummond-restarts-port-operations-with-an-investment-of-us360-million-in-a-modern-direct-ship-loading-system/
[49] Drummondltd.com “Drummond Ltd. presenta su Informe de sostenibilidad 2013-2014 | Drummond Company, Inc.”, 2015. [Online]. Available: http://www.drummondco.com/drummond-ltd-presents-its-2013-2014-sustainability-report/
[50] Corpamag, “Resolución No. 1163 de 1993, por la cual la Corporación Autónoma Regional del Magdalena otorga licencia ambiental a la sociedad AMERICAN PORT COMPANY INC., con NIT 800153687-8, para la construcción y operación del proyecto Puerto Carbonífero en el M”, Santa Marta, Colombia, 1993.
[51] J. Gutiérrez Pemberty, “Innovación en los sectores de la minería y la energía,” Rev. Ing., vol. 34, no. 1, pp. 75–79, 2011, doi: 10.16924%2Friua.v0i34.170
[52] Eltiempo.com, “Bioenergy, otra megaobra de Ecopetrol en la mira por sobrecostos (June 4, 2017),” 2017. [Online]. Available: http://www.eltiempo.com/justicia/investigacion/bioenergy-megaobra-de-ecopetrol-en-investigaciones-por-sobrecostos-95224.
[53] Bioenergy S.A., “Informe de Sostenibilidad BIOENERGY 2014-2015,” Villavicencio, 2016, [Online]. Available: http://www.bioenergy.com.co/DocumentosPDF/BIOENERGYINFORME%20SOSTENIBILIDAD.pdf
[54] Q. Guo, Z. Liu, X. Li, and X. Qiao, “Indulgence and Long Term Orientation Influence Prosocial Behavior at National Level,” Front. Psychol., vol. 9, no. September, pp. 1–10, 2018, doi: 10.3389/fpsyg.2018.01798