Aesthetics and deconstruction in the media image. A look towards the selfie and the creation of new agencies in young people

Abstract

In the current context, the media image has taken a predominant place in the environment in which young people get on, on account of in large part to the connection they have with virtual spaces. These images carry implicit conceptions of aesthetics that are visible, for example, in the ideals of beauty and well-being that are promulgated by the cultural industries. Ideals that are not always analyzed with suspicion, rather tending to be normalized. Hence, it is proposed to deconstruction and the hermeneutical path as an alternative that allows young people to create deconstructive processes about the meanings of media images, especially selfies that appear mainly on social networks. This would be achieved through the exploration of language and the possibilities of creation that arise from art. It is proposed that young people should have the possibility of establishing themselves as subjects capable of creating different agencies than those established. What would make them a transforming and critical force on the management that the market and hegemonies have given to the media image, to turn it into a tool at the service of creativity and social transformation.