Communications strategies and construction of senses: #NiUnaMenos and International Feminist Strike 2021 in Mendoza

Abstract

The paper is located in the field of studies on communication and gender / feminisms and collects antecedents developed under the idea-force that events such as #NiUnaMenos and the visibility of patriarchal violence; the Green Tide and the debate over the legalization and decriminalization of abortion in Argentina produced a discursive broadening of gender / feminist issues and problems along with interwoven alliances of social actors. Specifically, here the communicational strategies and constructions of sense developed by the collective #NiUnaMenos Mendoza are addressed, on the occasion of a new International Feminist and Transfeminist Strike called for March 8, 2021, International Women's Day. The main objective is to describe and analyze the discourses constructed and promulgate by the collective, taking into account the communicational design built on the basis of two relevant thematic clusters: violence / femicides and work / care work, paying attention also to the uses of language. In relation to the methodological aspects, the work presents the findings obtained from the collection, systematization and study of communication pieces produced and promulgate in the social networks of the collective, considering the tools of critical and social discourse analysis.