Artículos
Transgrediendo RSE en la cadena de valor: ¿Cómo incurren las compañías extractivas en prácticas de “greenwashing” sobre sus procesos?
Orlando E. Contreras-Pacheco
Publicado 2020-06-13
Palabras clave
- greenwashing,
- RSE,
- cadena de valor,
- gestión de procesos,
- Colombia
Cómo citar
Contreras-Pacheco, O. E. (2020). Transgrediendo RSE en la cadena de valor: ¿Cómo incurren las compañías extractivas en prácticas de “greenwashing” sobre sus procesos?. Revista UIS Ingenierías, 19(3), 215–226. https://doi.org/10.18273/revuin.v19n3-2020020
Derechos de autor 2020 Revista UIS Ingenierías
Esta obra está bajo una licencia internacional Creative Commons Atribución-SinDerivadas 4.0.
Resumen
El presente trabajo aborda la pregunta de cómo las empresas de la industria de los recursos naturales implementan prácticas de ‘lavado verde’ (greenwashing) en sus procesos. Para hacerlo, se adopta un enfoque multi-caso en el contexto colombiano. A través del análisis de datos, se proporciona una ejemplificación de cada transgresión del greenwashing de la cadena de valor a nivel de la empresa. Además de destacar una problemática de la vida real con varias implicaciones en un contexto sensible, las contribuciones de este trabajo son básicamente dos. Primero, contribuye a reforzar la noción del greenwashing y las cinco transgresiones a la responsabilidad social empresarial al aclarar una forma concreta de identificación de ciertas prácticas engañosas relacionadas con la cadena de valor organizacional bajo condiciones particulares. En segundo lugar, promueve la transferibilidad de los conceptos utilizados para dilucidar la realidad del fenómeno del greenwashing en la cadena de valor.
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Referencias
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[11] O. E. Contreras-Pacheco, “Evidencias de Decoupling en la Sostenibilidad Empresarial: Un Caso de Estudio en el Sector Minero Colombiano,” Innovar, vol. 28, no. 70, pp. 99–114, 2018, doi: 10.15446/innovar.v28n70.74451
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[14] M. Öberseder, B. B. Schlegelmilch, V. Gruber, “‘Why Don’t Consumers Care About CSR?’: A Qualitative Study Exploring the Role of CSR in Consumption Decisions,” J. Bus. Ethics, vol. 104, no. 4, pp. 449–460, 2011, doi: 10.1007/s10551-011-0925-7
[15] K. De Roeck, F. Maon, “Building the Theoretical Puzzle of Employees’ Reactions to Corporate Social Responsibility: An Integrative Conceptual Framework and Research Agenda,” J. Bus. Ethics, pp. 1–17, Feb. 2016, doi: 10.1007/s10551-016-3081-2
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[21] A. P. J. Mol, “Transparency and value chain sustainability,” J. Clean. Prod., vol. 107, pp. 154–161, 2015, doi: 10.1016/j.jclepro.2013.11.012
[22] W. Bagehot, “The Only Game in Town,” Financ. Anal. J., vol. March-Apri, pp. 12–22, 1971, doi: 10.2469/faj.v27.n2.12
[23] F. L. de Carvalho, A. E. Guimaraes Kalatzis, A. A. de Albuquerque, “The relationship between earnings quality and the probability of efficient investment decisions in Latin America,” Lat. Am. J. Manag. Sustain. Dev., vol. 1, no. 2/3, p. 229, 2014, doi: 10.1504/LAJMSD.2014.065481
[24] P. Rodrigo, I. J. Duran, D. Arenas, “Does it really pay to be good, everywhere? A first step to understand the corporate social and financial performance link in Latin American controversial industries,” Busines Ethics A Eur. Rev., vol. 25, no. 3, pp. 286–309, 2016, doi: 10.1111/beer.12119
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[26] R. K. Yin, Case Study Research: Design and Methods. Thousand Oaks: SAGE Publications, Inc., 2014.
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[38] Argos.co, “Grupo Argos y su filial Cementos Argos reconocidos como líderes globales en Sostenibilidad”, 2017. [Online]. Available: http://saladeprensa.argos.co/Public/News/Detail/249
[39] Argos, “Manual de Marca ARGOS”, Medellín, Colombia, 2011.
[40] Portafolio.co, “Consejo de Estado ratifica sanción a Argos por ‘cartel del cemento’ (August 13, 2018)”, 2020. [Online]. Available: https://www.portafolio.co/negocios/empresas/consejo-de-estado-ratifica-sancion-a-argos-por-cartel-del-cemento-520015.
[41] W. B. Macleod, “A theory of conscious parallelism,” Eur. Econ. Rev., vol. 27, no. 1, pp. 25–44, 1985, doi: 10.1016/0014-2921(85)90004-2
[42] J. Flórez, K. Gómez, “Análisis empírico de los efectos económicos de la colusión: lecciones para Colombia,” Ensayos Sobre Polit. Econ., vol. 35, no. 84, pp. 222–244, 2017, doi: 10.1016/j.espe.2017.11.001
[43] SIC, “Resolución SIC (Superintendencia de Industria y Comercio) Número 81391 de 2017”, Bogotá, D.C., 2017.
[44] Eltiempo.com, “Ratifican en Medio Oriente millonaria donación para el posconflicto (November 12, 2017)”, EL TIEMPO, 2017. [Online]. Available: http://www.eltiempo.com/politica/gobierno/santos-llega-a-emiratos-arabes-y-firma-apoyo-millonario-para-el-posconflicto-150276. [Accessed: 25-Feb-2018].
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[46] O. A. Pérez-Escobar et al., “Mining threatens Colombian ecosystems,” Science (80-. ), vol. 359, no. 6383, pp. 1475, 2018.
[47] Vanguardia.com, “Masiva participación en Marcha por el Agua de Santurbán en Bucaramanga (October 6, 2017)”, 2017. [Online]. Available: http://www.vanguardia.com/area-
metropolitana/bucaramanga/video-411837-masiva-participacion-en-marcha-por-el-agua-de-santurban-.
[48] Drummondltd.com, “Press Release: Drummond Restarts Port Operations with an Investment of US$360 Million in a Modern Direct Ship Loading System (March 31, 2014)”, 2014. [Online]. Available: http://www.drummondco.com/drummond-restarts-port-operations-with-an-investment-of-us360-million-in-a-modern-direct-ship-loading-system/
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