Revista Docencia Universitaria

2023: 7th Successful Experiences in the Implementation of ICT in Teaching
Memory

OVA: The Market Survey

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  • Querubín Sánchez Martínez
Querubín Sánchez Martínez
Universidad Industrial de Santander
DOI: https://doi.org/10.18273/revdu.vesp1-2023009

Published 2024-04-05

Keywords

  • survey,
  • statistical analysis,
  • field research,
  • questionnaire; interpretation

How to Cite

Sánchez Martínez, Q. . (2024). OVA: The Market Survey. Revista Docencia Universitaria, 26–28. https://doi.org/10.18273/revdu.vesp1-2023009

Copyright (c) 2023 Revista Docencia Universitaria

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Designing a survey, applying it, and analyzing the data collected has been very difficult for students of  Marketing, Sales, and Advertising subject, who need it to conduct Market Research. Following the standards of the OVA, students improved the level of depth of research,erradicated their biases, and have presented reports with conclusive data.

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References

  1. Céspedes, A. (2010). Principios de mercadeo. Ecoe Ediciones.
  2. Holguín, M. (2012). Fundamentos de marketing. Ecoe Ediciones.
  3. Fernández, M. (2013). Tratamiento y análisis de la información de mercados. IC Editorial.