Revista Docencia Universitaria

2024: 8th Successful Experiences in the Implementation of ICT in Teaching
Memory

Digital Techniques for Brand Design

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  • Edwin Alberto Moreno Jaimes
Edwin Alberto Moreno Jaimes
Universidad Industrial de Santander, Colombia
DOI: https://doi.org/10.18273/revdu.vesp1-2024007

Published 2024-11-30

Keywords

  • communication,
  • Computer aided design,
  • Digital Techniques,
  • Information Technology,
  • Brand desing

How to Cite

Moreno Jaimes, E. A. (2024). Digital Techniques for Brand Design. Revista Docencia Universitaria, 20–22. https://doi.org/10.18273/revdu.vesp1-2024007

Copyright (c) 2024 Revista Docencia Universitaria

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

The following article offers an Innovative teaching experience in commercial brand design through a Virtual Learning Object (VLO), integrated into a Business Management course. It combines theory and practice with interactive modules and digital tools like Illustrator and Photoshop. This way, it enhances student understanding, participation, and skills, fostering effective and relevant learning.

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References

  1. Carreño, S. (2012). Diplomado de Semiótica. Instituto Cultural Helénico.
  2. Consuegra, D. (1967). De marcas y símbolos: una tesis. Talleres de Gráficas Castilla.
  3. Kapferer, J. N. (2012). Las marcas, capital de la empresa: Creación y gestión de marcas de éxito. Ediciones Deusto.
  4. Keller, K. L. (2016). Administración estratégica de la marca: creación, gestión y posicionamiento de marcas. Pearson Educación.